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CUPERTINO, California—May 28, 2014—Apple® today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software.As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Apple is acquiring the two companies for a total of billion, consisting of a purchase price of approximately .6 billion and approximately 0 million that will vest over time.“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO.This is because, as we mentioned, the traffic-driving keywords aren't a secret.Your competitors know about them, and are likely bidding them up.It’s a snowy Saturday in Chicago, but Amy, age 28, needs resort wear for a Caribbean vacation.Five years ago, in 2011, she would have headed straight for the mall.We all need to find out what else is going on at other locations, to the detriment of the current situation happening right there in front of us.

“The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology.As it evolves, digital retailing is quickly morphing into something so different that it requires a new name: omnichannel retailing.The name reflects the fact that retailers will be able to interact with customers through countless channels—websites, physical stores, kiosks, direct mail and catalogs, call centers, social media, mobile devices, gaming consoles, televisions, networked appliances, home services, and more.When the dot-com bubble burst 10 years ago, the ensuing collapse wiped out half of all online retailers.Today, e-commerce is well established and much digital retailing is now highly profitable.If traditional retailers hope to survive, they must embrace omnichannel retailing and also transform the one big feature internet retailers lack—stores—from a liability into an asset.

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