Until the introduction of the Fender Squier series, Fender had never produced lower priced guitars based on its main Stratocaster and Telecaster models and had always used different model designs for its lower priced guitars.In the late 1970s and early 1980s Fender was facing competition from lower priced Japanese made guitars.To this day, their violins are noted for their exceptional varnishes, and they command high prices as fine examples of early U. In the 1930s, Squier began making strings for the era's new electric instruments; the company also sold pianos, radios and phonograph records until divesting itself of all string-related products in 1961. Squier Company became an official original equipment manufacturer for Fender in 1963. By the mid-1970s, the Squier name was retired as the strings had taken the Fender name.Fender Musical Instruments Corporation entered the picture in the 1950s, when the V. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. Before the Fender Squier line of guitars was introduced in 1982, Fender was making lower priced guitars such as the Fender Lead series at its Fullerton, California plant.Jerome Bonaparte Squier, a young English immigrant who arrived in Battle Creek, Michigan, in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of violin making. Victor Squier started making his own hand-wound violin strings, and the business grew so quickly that he and his employees improvised a dramatic production increase by converting a treadle sewing machine into a string winder capable of producing 1,000 uniformly high-quality strings per day.He moved to Boston in 1881, where he built and repaired violins with his son, Victor Carroll Squier. Squier violin strings, banjo strings and guitar strings became well known nationwide and were especially popular among students because of their reasonable price. Squier Company in early 1965, shortly before Fender itself was acquired by CBS in May of the same year.Fernandes/Burny first startedcloning Fender and Gibson guitars in the 1970s and continued thorugh the mid-1980’s, up until Fender and Gibsonthreatened to sue them for copyright/trademark infringement.At that point, Burny/Fernandes changed their truss rodcover shape and other small details to appease both Fender and Gibson.
The brand Burny was birth later by Fernandes as the division that made Gibson replicas.
In 1982, the Squier brand was reactivated by Fender to become its brand for lower priced versions of Fender guitars. S.-trained violin makers and is often referred to as "the American Stradivarius." Victor returned to Battle Creek, where he opened his own shop in 1890. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.
Squier guitars have been manufactured in Japan, Korea, Mexico, India, Indonesia, China, and the United States. As his business grew, Squier moved the company to 429 Lake Ave. Up to 1900, the best violin strings were made in Europe.
The guitars were called the “Revival” series, as they were essentially reviving the oldclassic Fenders and Gibsons. stamp (Fernandes Sound and Research Group) insteadof the FENDER stamp.
The headstock logos were dead ringers from 15 feet away. Other details were uncanny, too, in their replication of the Fender Strat. As for the Burny’s, the Les Paul models were given the name “Super Grade” instead of “Les Paul.” These models beganwith RLG and then a number, designating the price at which it was to list at, similar to other Japanese brands from thesame era .